I'm Zhili, an art director & designer based in Singapore, working across property, hospitality, and corporate brands.
My practice sits at the intersection of brand identity, campaign design, and narrative — building systems that hold up across print, digital, and physical space.
Years working alongside creative directors on high-stakes brand launches shaped how I think: disciplined about structure, precise about detail, and always looking for the version of an identity that still has room to surprise. That sensibility is what carries a system from consistent to considered.
June 2025 – Present
Senior Designer, Wordsearch
July 2016 – May 2025
Freelance Art Director, K3 Communications
May 2016 – June 2016
Senior Graphic Designer, Vibes Communications
March 2014 – November 2015