BRDB
60th
Promotional campaign for BRDB’s 60th anniversary, centred on a generational ribbon that reflects legacy, connection, and forward vision.
From Generation to Generation.
To mark six decades of shaping Malaysia’s built environment, BRDB launched a commemorative campaign titled "From Generation to Generation."
The campaign centred on the Celebration Ribbon — a symbol of continuity inspired by the DNA helix. At its core was a key visual: the number 60, crafted in flowing ribbon form to reflect legacy and forward vision.
The key visual features a sculptural “60” rendered in a flowing ribbon-like form, a nod to continuity and connection. Set against a muted brown-grey backdrop, the metallic ribbon in warm gold evokes a sense of quiet confidence and timelessness. The composition anchors the campaign’s tone, embodying BRDB’s legacy while moving fluidly toward the future.
Client
BRDB
IndustryReal Estate / Corporate
Year2024
Creative Scope-
Campaign Concept & Narrative
- Key Visual Design
- Visual Identity System
- Exhibition Content Development
- Billboard & Press Ad Design
- Stationery & Email Sign-Off Applications
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