O School Junior

Brand identity for O School’s kids’ dance program, designed as a joyful extension of the original brand.

One Groove At A Time, All In For Fun.

O School Junior is a kids’ dance program by O School, one of Singapore’s leading dance studios. Designed to nurture movement, confidence, and creativity in children, the program needed a visual identity that would extend the parent brand while appealing to a younger audience.

The refreshed identity retains the iconic ‘O’ symbol as a nod to the original brand, and introduces a warm, joyful colour palette and playful iconography inspired by dance and motion.

Client
O School

IndustryArts & Culture / Arts & Education / Performing Arts

Year2021

Creative Scope

Sub-brand Identity Design
Art Direction
Custom Iconography System
Colour Palette Development
Visual Language & Tone
Social Media Templates
Digital And Print Applications